Search Engine Optimisation Norwich

Fog horn new media is a UK company specialising in search engine optimisation, we are based in Norwich, Norfolk. We manage companies & organisations online marketing presence by promoting them and pushing up their search engine results.

Why search engine optimisation so important?
Search engine Optimisation is important because search engines deliver highly targeted traffic. Anyone that comes to your web site via a search engine is there because they are looking for your product or service. Search engine optimisation is the vital marketing tool to direct those potential customers to your site.

Many people assume that having a web site with "meta tags" automatically gets them found by search engines and hence gets them more business, this is not true, there are many reasons that can affect a site ranking well in a search engine. We have techniques for comparing your site against your competitors and for analysing your traffic to see who is visiting your site and how long they are staying for. We can then suggest alterations to your site that will help you to get found and target the right audience.

Once your site has been analysed our optimising team we look at improvements to the overall structure of your site, to make it more spiderable. Next we strip out unnecessary coding and put back in anything missing to give your page the best chance of being read by the search engine robots. Next our copy team take your content re-writing it to give weight to the search criteria of your choice.